Google Ads Specialist · Available Now
Ads that actually grow your revenue.
Stop wasting budget on campaigns that don’t convert. I build and manage high-performance Google Ads accounts Search, Shopping, and Performance Max built to scale.
WHAT I DO
Google Ads, done right.
Three campaign types. One expert. End-to-end management from strategy to optimisation.
Search Ads
Capture high-intent buyers at the exact moment they’re searching. I craft keyword strategies that put you ahead of competitors where it counts.
- Keyword research & match types
- Compelling ad copy & extensions
- Bid strategy & Quality Score
- Negative keyword management
Shopping Ads
Turn your product catalogue into a revenue engine. Optimised product feeds, smart bidding, and granular segmentation for e-commerce growth.
- Google Merchant Center setup
- Product feed optimisation
- Smart & Standard Shopping
- Seasonal & promotional strategy
Performance Max
Harness the full Google network with AI-powered campaigns. I set up PMax with the right signals so the algorithm works for you, not against you.
- Asset group strategy & creative
- Audience signals & first-party data
- Channel-level performance analysis
- Budget allocation & scaling
THE PROCESS
From audit to scale - in 3 steps.
A proven framework so you know exactly what happens when we work together.
01
02
03
Deep Audit
I review your current account structure, spend efficiency, conversion tracking, and missed opportunities. You’ll get a clear picture of what’s working and what’s leaking budget.
Strategy & Setup
I build a bespoke campaign architecture tailored to your goals and market. Keyword strategy, ad copy, audience signals, and conversion tracking – set up to win.
Launch & Optimise
Campaigns go live with ongoing weekly optimisation. You get monthly performance reports with clear recommendations – no jargon, just results and next steps.
ABOUT ME
I manage Google Ads. You grow revenue.
Hi, I’m Madelief, the person behind Madrivya. I’ve spent years inside Google Ads accounts, from early-stage startups to scaled e-commerce brands, and I’ve learned one thing: great results come from obsessing over the numbers that actually move the business, not vanity metrics.
I work with a small number of clients at a time to keep quality high. If you’re serious about making Google Ads a growth channel, let’s talk.
Google Ads Certified
Lead Gen
E-commerce Specialist
FAQ
Common questions, honest answers.
How long before I see results?
Most accounts start showing measurable improvement within 4–6 weeks. The first month is about laying the right foundation: structure, tracking, bidding strategy. Month two is typically where you start seeing the numbers move meaningfully.
What's your minimum ad budget?
I work with accounts from 50 euro/day per month in ad spend. Below that there is not enough data for the bidding algorithms to learn properly, and you end up paying for testing rather than results. If your budget is under that, I will tell you straight instead of taking on the account.
Do you guarantee results?
No, and I would be careful with anyone who does. Performance depends on your market, your margins, your offer and your website, and not all of that sits in the ad account. What I do commit to is a clean structure, decisions I can explain, and honest reporting. If something is not working, you hear it from me first.
How does reporting work?
You get a bi-monthly report covering spend, conversions, cost per conversion and ROAS, plus what I changed and why. No dashboards full of metrics that look impressive and mean nothing. Just the numbers that tell you whether your budget is doing its job, and what happens next.
Can I keep my existing Google Ads account?
Yes, and in most cases that is the better option. Your historical data and conversion history are worth keeping, because they feed the bidding algorithms. I get manager access, audit what is there, and rebuild what needs rebuilding inside your own account. You stay the owner throughout.
What industries do you work with?
Most of my work is in e-commerce and lead generation, but I am not limited to a niche. I spent years at Google working across a wide range of industries, which means I have seen what performance looks like in very different markets and I know how quickly to recognise which levers matter where. If your product needs some explaining before it sells, that is usually where I add the most value.
FAQ
Ready to grow with better Ads?
Book a free 30-minute discovery call. No sales pressure, just an honest conversation about your account and what’s possible.
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